Tue, 19 August 2008
Here's how to listen to the show. First click on the title of
the show you are interested in. Then left click one time on the POD
button which is to the immediate left of the show title. This should
cause your default media player to appear and you now just have to hit
the play button in order for the show to begin. You can also download
the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.
This afternoon we spoke with author, speaker and advertising consultant Gary Unger, a creative powerhouse and gifted humorist. His message is clear: Be yourself and have fun doing it! His clever and insightful writing style never fails to inspire laughter and deep thought, sparking the fountain of creativity buried in the minds of his readers.
Gary Unger's message in his book How to Be a Creative Genius (in five minutes or less) has been honed by more than a decade of success in the advertising industry. Currently, Unger is an advertising consultant who has worked on creative campaigns for industry titans such as Chick-Fil-A, General Motors and the National Basketball Association. He is the originator of AutoZone"s "Get in the Zone” ad campaign, the longest running ad campaign in the company’s history. Gary’s creative work has been featured in numerous publications and has also earned him a place in the Levi Strauss T-Shirt Hall of Fame.
Unger is the creator of a proprietary creative process called XDO, a process blending actions, material and the existential in order to unlock the creative potential of its practitioners. For more information please check out his website www.garyunger.com
Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.