Tue, 1 July 2008
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.
Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.
This afternoon we spoke with Joan Stewart creator of The Publicity Hound. Joan Stewart's free publicity campaign started at age 10 when her hometown newspaper wrote a story about a blue ribbon she won for a 4-H sewing project at the Ohio State Fair. From then on, she was hooked on publicity.
Today, Joan teaches Publicity Hounds how to catch the attention of frazzled news directors, busy reporters and grumpy editors. In fact, she worked as a grumpy editor at three daily newspapers and The Business Journal in Milwaukee, Wisconsin.
As a media relations consultant and professional speaker, she shows people how to use the traditional media and social networking to establish their credibility, enhance their reputation, position themselves as experts, sell more products and services, promote a favorite cause or issue, and establish their companies as employers of choice.
Her popular electronic newsletter called "The Publicity Hound's Tips of the Week" goes to more than 45,000 subscribers worldwide and includes the best publicity tips and good clean dog jokes (one in each issue) you'll find anywhere. Please subscribe to her free newsletter at www.publicityhound.comAlso, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.