Tue, 13 May 2008
Here's how to listen to the show. First click on the title
of the show you are interested in. Then left click one time on the POD button
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The focus of her writing and consulting today is on baby boomers. She spends the majority of her time studying how this huge, influential and prolific generation makes decisions on how to spend money, save money and plan for the future.
As the senior leader of Edelman’s Boomer Insights Generation Group (B.I.G.G), headquartered in Atlanta, she is part of a group of boomer executives who share research-based insights to help our clients identify their Bull’s-Eye Boomer to ensure their marketing dollars are invested wisely and they hit their target every time. She also uses her personal experience from spending 15 years at IBM and nine years as an entrepreneur to offer clients guidance on how to harness the power of boomer employees, especially in organizations where multiple generations work side by side.
For more information about Marilynn and what she is up to
check out her popular blog, www.BabyBoomerInsights.com.