Tue, 22 January 2008
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In addition to helping her clients with business development, marketing, public relations, and Internet strategies Lya has also been active in helping women in business. In 2006 with Lya's leadership, Atlanta Women in Business hosted On the show Lya talked a lot about the importance of thinking internationally with your business. And she gave some great advice to women (and men) about doing your marketing on your own but hiring a professional to help you with your public relations or as she calls it your media relations. She explains that PR is really about having great relationships with the media and that takes times and a lot of effort. So don't expect fast results. You must be in for the long run to benefit from PR. Lya writes extensively for private clients – from press releases to
newsletter pieces, web content, book and trade show reviews, brochure content,
corporate profiles, executive bios, case histories, tag lines, PSAs and more. She also helps international clients get their feet in the door in the U.S. as well as helping U.S. clients overseas. For more information about Lya and her firm please go to her website www.lyasorano.com |