Tue, 10 March 2009
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Today we go to talk with Steve McKee
Steve has received numerous advertising awards and honors
throughout his career, both while learning his craft working at some of the
best-known advertising agencies in the world, including NW Ayer, Della Femina,
and a division of McCann-Erickson Worldwide, and as president of McKee Wallwork
Cleveland. He has pioneered his agency’s Charrette® planning process, a
formalized methodology that serves as the foundation for client marketing
Steve has been published or quoted in The New York Times,
Steve currently writes a monthly advertising advice column
for BusinessWeek Online, and is the author of the upcoming book, When Growth
Stalls, to be published by Jossey-Bass, an imprint of Wiley, in March, 2009.
Based on years of extensive research and first-hand experience, When Growth
Stalls presents compelling insights into how companies lose their way, exposes
the destructive (and often hidden) internal dynamics that hinder successful
turnarounds, and reveals active measures leaders can take to avoid or reverse
To learn more please go to his website www.whengrowthstalls.com
Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.