Tue, 29 January 2008
The Publicity Show Interviews Dean Trevelino and Genna Keller with Trevelino/Keller Communications Group
Here's how to listen to the podcast of our show:
Dean says "As a boutique agency, if we can be forward-thinking, often we can get from point A to point B faster than most. That's the value proposition of a boutique: unencumbered decision-making and execution with enough internal resources to be exceedingly effective.?Genna's experience runs deep on company launches, corporate positioning and fast-to-market campaigns. Having traveled the country to shows and conferences that were setting the agenda for the future of business, Genna has a keen sense of understanding the new, new thing.
“We are focused on delivering something that's difficult to experience in an agency environment -- senior folks serving in daily account roles against public relations budgets that don't consume the marketing spend. We want to be seen as a tremendous value add to the client.? added Genna.
During the show we spoke about Dean and Genna's new venture The Start-Up Council. The Start-Up Council was created in 2006 out of a belief
that the next generation of emerging companies is on the horizon. To foster
that community, the Council meets each quarter, in a roundtable setting with
entrepreneurs to hear their business case for the next great start-up. The
group offers advice and insight on business development, funding, marketing,
public relations, legal, accounting, outsourcing and branding. There is no financial or contractual commitment to participate.To apply for an upcoming Roundtable please visit www.startupcouncil.com. And for more information about Trevelino/Keller please visit their website at www.trevelinokeller.com