Tue, 5 February 2008
Here's how to listen to the show.
Over 15 years ago Joel started MarketPower, a unique marketing consultancy that blends consulting firm and virtual ad agency. He combines diverse experience to do something unheard of in the marketing field: he develops and integrates practical business strategy...focused positioning...and targeted creative campaigns. Joel enjoys creating short-term successful campaigns...and his passion is to create sustainable success.
During the show Joel spoke about the different writing techniques he employed as a journalist and then as an award winning direct marketing copywriter. It was fascinating to learn how his years as a journalist helped him throughout his marketing career. To get a hold of Joel and to learn more about MarketPower please go to his website www.marketpoweronline.com.
Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.