Tue, 18 March 2008
The Publicity Show Interviews Peter Shankman Author of "Can We Do That?! Outrageous PR Stunts That Work"
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Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.
This afternoon we spoke to Peter Shankman...Crisis Management, Social Media and Stunt/Viral Marketing Expert.
PR Week Magazine has described Peter as “redefining the art
As an entrepreneur, author, speaker, and ingenious worldwide
connector, Peter is recognized nationally and globally for doing PR (and
everything else) differently--not only to get attention, produce great results,
and create great companies, but also to have a lot of fun while at it every
Peter’s Geek Factory clients have included the Snapple Beverage Group, Walt Disney World, Vantage Point Venture Partners, American Express, Discovery Networks, New Frontier Media, OpSec Security, Napster, Juno, GenuOne, Dream Catcher Destinations Club, Prstore, Weblo, and many others, and he sits on the board of both Scott-e-Vest, the world’s first technologically enabled clothing line, as well as TripLife.
During the show Peter shared a new project he is working on called www.HelpAReporterOut.com. This new website grew out of his FaceBook group he created in order to help reporter friends of his out with experts. Only one rule...no spamming reporters! He also mentioned his work with www.disaboom.com a social network for the millions of people touched by disability.
He also gave our listeners several great pieces of advice. One of them was to make sure you get the "Stoppers" engaged and on board with your pitches in order to get your idea sold in. And always remember ROAR...Responsibility, Opportunity, Awareness and Results.