Tue, 6 May 2008
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Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.
This afternoon we spoke with Trudy Kremer and Scott Hartman with JS Cultivation, a division of Jackson Spalding.
Today's executive cannot just sit behind his or her desk anymore - there is new transparency in today's business culture that demands a higher level of performance - be it at a speaking engagement, board meeting or with the media.
JS Cultivation has a team of Communication Strategists to help executives to the next level of their professional development. They have the talent, invest the time and have proprietary techniques to help their clients become multi-media savvy.
Trudy leads JS Cultivation, bringing deep experience from her years as a producer for the NBC News including TODAY, Nightly News and MSNBC. She is in constant demand as a client counselor when high-profile situations emerge. Known for her cool head, decisive direction and hard-driving work ethic, Trudy helps clients overcome their fear of public speaking in any situation.
Scott Hartman leads their multimedia team. He is a veteran broadcast reporter and anchor, who lends an air of realism to every scenario. He began his career behind the camera and graduated to reporting and anchor positions along the way. Today, he provides real-world media and crisis counsel to many of their clients. He knows the tricks that trip up interviewees and the tips for staying on top, and he can demystify the process for anxious clients.JS Cultivation provides custom training with communications strategists who know the ins and outs of every audience. Nothing they do is off-the-shelf — every session is created to address specific corporate and individual communications challenges. They have a proven track record of taking their clients and their messages to a new level of audience connection. For more information please go to their website www.jscultivation.com
Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.