Tue, 29 January 2008
The Publicity Show Interviews Dean Trevelino and Genna Keller with Trevelino/Keller Communications Group
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Dean says "As a boutique agency, if we can be forward-thinking, often we can get from point A to point B faster than most. That's the value proposition of a boutique: unencumbered decision-making and execution with enough internal resources to be exceedingly effective.? Genna's experience runs deep on company launches, corporate positioning and fast-to-market campaigns. Having traveled the country to shows and conferences that were setting the agenda for the future of business, Genna has a keen sense of understanding the new, new thing.“We are focused on delivering something that's difficult to experience in an agency environment -- senior folks serving in daily account roles against public relations budgets that don't consume the marketing spend. We want to be seen as a tremendous value add to the client.? added Genna. During the show we spoke about Dean and Genna's new venture The Start-Up Council. The Start-Up Council was created in 2006 out of a belief
that the next generation of emerging companies is on the horizon. To foster
that community, the Council meets each quarter, in a roundtable setting with
entrepreneurs to hear their business case for the next great start-up. The
group offers advice and insight on business development, funding, marketing,
public relations, legal, accounting, outsourcing and branding. There is no financial or contractual commitment to participate.To apply for an upcoming Roundtable please visit www.startupcouncil.com. And for more information about Trevelino/Keller please visit their website at www.trevelinokeller.com |
Tue, 22 January 2008
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In addition to helping her clients with business development, marketing, public relations, and Internet strategies Lya has also been active in helping women in business. In 2006 with Lya's leadership, Atlanta Women in Business hosted On the show Lya talked a lot about the importance of thinking internationally with your business. And she gave some great advice to women (and men) about doing your marketing on your own but hiring a professional to help you with your public relations or as she calls it your media relations. She explains that PR is really about having great relationships with the media and that takes times and a lot of effort. So don't expect fast results. You must be in for the long run to benefit from PR. Lya writes extensively for private clients – from press releases to
newsletter pieces, web content, book and trade show reviews, brochure content,
corporate profiles, executive bios, case histories, tag lines, PSAs and more. She also helps international clients get their feet in the door in the U.S. as well as helping U.S. clients overseas. For more information about Lya and her firm please go to her website www.lyasorano.com |
Tue, 15 January 2008
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Jennifer started Michael Mackenzie Communications in 2001 to provide marketing and public relations programs to small businesses and entrepreneurs. Before that, Jennifer served as a PR and Field Marketing Manager for Microsoft. There she produced and promoted hundreds of seminars, product launch
events and trade shows as well as managed public relations and
community affairs initiatives. On the show, Jennifer explained that poor planning is one of the most common mistakes she sees with her clients. She also shared some reasons why business owners should be either blogging or commenting on related blogs. For more information about Jennifer and Michael Mackenzie Communications please go to her blog at http://michaelmackenzie.wordpress.com Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show. |
Tue, 8 January 2008
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Yoshi said,
"We love the challenge of working tirelessly to craft the perfect plan for our
clients. Every company has a formula that makes it work and this is where our
team really takes center stage. Knowing the formula that makes your company tick
and conveying that to the media and the public is our greatest
strength." During the show, we learned about her work with Rich Dad
Advisor, Blair Singer, to promote
his upcoming appearance at the Gwinnett Performing Arts Center on January 17,
2008. She also shared her interest in creating an organization for young girls
that puts the girl back in the girl called "Grace of Dunwoody." |