Tue, 25 March 2008
Here's how to listen to the show. First click on the title of
the show you are interested in. Then left click one time on the POD
button which is to the immediate left of the show title. This should
cause your default media player to appear and you now just have to hit
the play button in order for the show to begin. You can also download
the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.
Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows. This afternoon we spoke to Sandra Beckwith, a recovering publicist and full-time nonfiction writer who now teaches others how to generate publicity for themselves or their businesses through her two publicity books and her online and in-person workshops. A Silver Anvil winner, Beckwith combines her experience as a publicist and a sought-after expert to give authors, nonprofits, and small business owners the knowledge and tools they need to compete in a highly-competitive and evolving media world. Beckwith shares tips and advice regularly on her blog at http://buildbuzz.blogspot.com. Her book Publicity for Nonprofits: Generating Media Awareness That Leads to Awareness, Growth, and Contributions, helps nonprofit organizations large and small discover and use the tools and techniques that will help transform them into high-profile media darlings. Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement is a how-to guide for small businesses that is also used as a textbook at several colleges. Sandra teaches authors how to generate publicity through online workshops, “Book Publicity 101: How to Build Book Buzz,? and a new publicity workbook for authors, Build Book Buzz Publicity Forms & Templates. She is also the author of a sold-out humor book, WHY CAN’T A MAN BE MORE LIKE A WOMAN?, which was based on a newsletter she created that takes a lighthearted look at male behavior, The Do(o)little Report. |
Tue, 18 March 2008
The Publicity Show Interviews Peter Shankman Author of "Can We Do That?! Outrageous PR Stunts That Work"
Here's how to listen to the show. First click on the title of
the show you are interested in. Then left click one time on the POD
button which is to the immediate left of the show title. This should
cause your default media player to appear and you now just have to hit
the play button in order for the show to begin. You can also download
the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.
Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows. This afternoon we spoke to Peter Shankman...Crisis Management, Social Media and Stunt/Viral Marketing Expert. PR Week Magazine has described Peter as “redefining the art
of networking.?
Peter’s Geek Factory clients have included the Snapple Beverage Group, Walt Disney World, Vantage Point Venture Partners, American Express, Discovery Networks, New Frontier Media, OpSec Security, Napster, Juno, GenuOne, Dream Catcher Destinations Club, Prstore, Weblo, and many others, and he sits on the board of both Scott-e-Vest, the world’s first technologically enabled clothing line, as well as TripLife. During the show Peter shared a new project he is working on called www.HelpAReporterOut.com. This new website grew out of his FaceBook group he created in order to help reporter friends of his out with experts. Only one rule...no spamming reporters! He also mentioned his work with www.disaboom.com a social network for the millions of people touched by disability. He also gave our listeners several great pieces of advice. One of them was to make sure you get the "Stoppers" engaged and on board with your pitches in order to get your idea sold in. And always remember ROAR...Responsibility, Opportunity, Awareness and Results. |
Tue, 11 March 2008
Here's how to listen to the show. First click on the title of
the show you are interested in. Then left click one time on the POD
button which is to the immediate left of the show title. This should
cause your default media player to appear and you now just have to hit
the play button in order for the show to begin. You can also download
the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.
Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows. This afternoon we spoke to Susan K Asher with Asher PR. Susan has spent her public relations career representing clients in the entertainment, business-to-business, nonprofit, corporate, consumer and health care industries. She has obtained local and national coverage for clients in newspapers, magazines, trade publications and blogs, as well as on radio and TV shows, including “The Tonight Show? and “ABC News Now.? For more information about Susan please call her at 770-551-9753 or email her at SusanKAsher @ yahoo.com Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show. |
Tue, 4 March 2008
The Publicity Show Interviews Richard Laermer, Author of Full Frontal PR and 2011:TrendSpotting For The Next Decade
Here's how to listen to the show. First click on the title of
the show you are interested in. Then left click one time on the POD
button which is to the immediate left of the show title. This should
cause your default media player to appear and you now just have to hit
the play button in order for the show to begin. You can also download
the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.
Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows. This afternoon we spoke to frequently-quoted authority on media culture and hype, Richard Laermer. The 2007 inductee into the PR Hall of Fame in Washington D.C., is a former magazine and newspaper journalist, CEO of RLM PR, bestselling author of the perennial PR handbook Full Frontal PR, widely sought-after speaker and media trainer, and the co-host of TLC’s cult program Taking Care of Business (2005). His BadPitchBlog (BadRelease.com) is the industry’s watchdog, and a recipient of PRSA’s Bronze Anvil Medal for Best Blog. Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show. |