Tue, 4 March 2008
The Publicity Show Interviews Richard Laermer, Author of Full Frontal PR and 2011:TrendSpotting For The Next Decade
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Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows. This afternoon we spoke to frequently-quoted authority on media culture and hype, Richard Laermer. The 2007 inductee into the PR Hall of Fame in Washington D.C., is a former magazine and newspaper journalist, CEO of RLM PR, bestselling author of the perennial PR handbook Full Frontal PR, widely sought-after speaker and media trainer, and the co-host of TLC’s cult program Taking Care of Business (2005). His BadPitchBlog (BadRelease.com) is the industry’s watchdog, and a recipient of PRSA’s Bronze Anvil Medal for Best Blog. Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show. |